Another advantage that these artists have is the support of multiple smaller labels who are ready to invest in the artists, including new artists, which gives them the edge to spend more into making catchy videos to their upbeat songs.
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The punjabi music scene has been primarily detached from film music and this has empowered artists of this industry by letting them have the absolute creative freedom to make songs, and accompanying videos, to their satisfaction, along with a non-dependency on the movie business to create and release their songs. Some of the most prominently known indie punjabi artists of today, who also now have an incredible clout in the Hindi film industry, are singers like - Diljit Dosanjh, a popular punjabi singer and actor, with unbeatable bhangra music in songs like ‘ 5 Taara ’, ‘ High End ’ and ‘ Patiala Peg ’, and now Spotify’s brand ambassador for their Punjabi Music Campaign Guru Randhawa, the popular punjabi singer who made it onto the cover of Rolling Stones, has captivated audiences in recent times with his record-breaking song views on Youtube with songs like ‘ Lahore ’, ‘ High Rated Gabru ’ and ‘ Raat Kamaal Hai ’ along with an international collaboration with sensational Pitbull in ’ Slowly Slowly' and Jasmine Sandlas, one of the few popular female punjabi singers based in California, has won over many with her songs like ’ Sip Sip ’ and ‘ Illegal Weapon ’, which also got re-created in recent Bollywood movies, creating an encouraging environment for more female punjabi artists to be inspired by. In more recent times, Punjabi music has been widely associated with rap, rock and Sufi music. Some of the artists include - the world famous Daler Mehndi, who had multiple hit songs such as ‘ Bolo Tararara ’, ’ Tunak Tunak Tun ’ and ‘ Ho Jayegi Balle Balle ’ made with some eye-catching videos, and due to such immense popularity of his songs, many Bollywood movies continue to include him as a prominent playback singer Sukhbir, popularly known as the ‘Prince of Bhangra’ is well-known for his evergreen songs like ‘ Ishq Tera Tadpave ’, ’ Sauda Khara Khara ’ and ‘ Gal Ban Gayee ’, all of which have been recreated in Bollywood today and Babbu Maan, known as the ‘King of Live Shows’ in the industry due to his melodious voice which captivated audiences, (once 4.8 million people) and was also featured in the Billboard Charts with songs from his popular indie album ’ Talaash ’. In the later years we saw an increasing number of indie punjabi artists who rose to fame with some massively popular songs during the late 1990s and continue to amass an immense fan following. One of the most prominent punjabi singers during the 1980s was Gurdas Maan, a legendary punjabi singer, poet and writer, popularly known for his songs like ‘ Dil Da Mamla Hai ’, which garnered a great amount of national attention with his live performance on DD. And due to this undeniable popularity, it has over time been the base of many independently released songs, most of which have now been incorporated into many Bollywood movies.īut before we delve into the influx of Bollywood with the Punjabi music industry, it’s important to look at the artists over the years who stood out as a proud part of this indie/regional music community and created the atmosphere for more artists to rise in a similar manner. This form of punjabi music, which originated when farmers celebrated a good harvest, separates itself from most other regional music primarily due to its ability to make anyone get on their feet and dance. The most popular form of Punjabi music which has captivated people world over is Bhangra. Punjab is known to host some culturally vivacious events like Lohri, Baisakhi, Karva Chauth, Basant Panchmi and others, and these events have been a significant source for peppy, up-beat songs created by many punjabi folk artists.
With more and more mainstream Bollywood movies adapting punjabi songs, this industry has stayed attached to its roots and still continues to be one of the biggest incubators for the indie music scene in India. This industry grew from classical folk punjabi songs – rich in tradition, where singers and poets wrote ballads in the form of folk music, into the million dollar industry it currently is. Punjabi music is one the most popular genres of music not just in India, but world over.
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